Top 3 Web Analytics Tools in 2021

Let’s first understand what web analytics is and why it is important.

Imagine you are a business owner who has decided to grow your company and understands that professional assistance is necessary. You contact a website promotion agency.

A strategy is developed, marketing campaigns are launched, and inquiries start coming in. However, the business owner also knows that, in addition to hiring the agency, they personally contacted previous customers and posted several discount announcements in local community groups. How can they determine where the leads are coming from? What percentage of customers who purchased a product came specifically from the advertising campaign they launched?

To answer these questions and help clients understand exactly where their customers come from, while also allowing marketing agencies to clearly demonstrate the results of their work, we have selected what we believe are the three best tools for detailed web analytics.

Let’s start with Google Analytics.

Google Analytics is the largest web analytics platform in the world. It allows businesses to understand customer behavior and provides various levels of monitoring and data processing.

• comprehensive reporting across all projects;
• funnel analysis and audience segmentation;
• advanced filtering and data processing tools;
• easy integration, data import, and implementation.

These are just some of the features available on the platform. Its main advantage is the free version, which is more than sufficient for most small and medium-sized businesses.

The paid version is designed for larger organizations and includes additional advanced features.

Clicky

Clicky is an alternative to Google Analytics with a more user-friendly visualization interface. It allows you to track virtually any activity performed on your website. The platform records every visit, identifies traffic sources, and provides detailed real-time analytics.

• detailed and easy-to-understand reports;
• heatmaps that show which parts of the website receive the most clicks;
• convenient data collection, analysis, and storage;
• tracking of time spent on the website;
• monitoring of website mentions on Twitter.

The platform offers several paid plans, as well as a free version with limited functionality for basic website analytics.

SimilarWeb

SimilarWeb is essentially a collection of website performance data gathered from multiple sources. This unique platform, developed by mathematicians and Data Science specialists, uses advanced algorithms to build models that help predict future website growth.

• SEO and PPC analysis (organic and paid keywords along with the traffic they generate);
• traffic and user engagement analysis;
• marketing strategy insights;
• traffic source and traffic flow analysis.

There is no fully functional free version of SimilarWeb, although a trial period is available. The pricing model is also unique, as costs depend on the specific services required by each company and are customized after consultation with the support team.

In this article, we have reviewed some of the most popular and user-friendly web analytics services that help businesses track customer acquisition sources and analyze user behavior.