5 steps to self-promoting your website’s SEO

Today, we would like to discuss a very interesting topic — what you need to do to promote a website in search engines on your own. Let’s start with five important stages.

1. First, we analyze the website and create a work plan.

To begin with, we analyze the website, identify possible promotion directions, and make sure that competitors exist in the niche. This is important because at the initial stage we can immediately identify the strengths and weaknesses of your website. You may even discover several technical issues, but there is no need to worry — now you have the opportunity to fix them and continue moving forward without obstacles.

Analyzing competitors and the website’s niche helps us develop a long-term growth strategy.

It is best to create a work plan at the very beginning of the process.

Here, we follow several important rules:

• create a task list for at least one month ahead;
• after analyzing issues, divide them into high-priority tasks (to be solved as quickly as possible) and secondary tasks;
• include off-page website optimization;
• create content;
• optimize usability.

2. Collecting and optimizing semantic data.

A semantic core is a structured list of keywords and keyword phrases. This database allows you to gain a complete understanding of what a company does from an online promotion perspective.

Since collecting a semantic core for a large project usually takes months rather than days, we recommend identifying priority categories and starting with them.

3. Semantic clustering.

This is an important stage in keyword management. Essentially, it involves dividing the semantic core into groups of related keyword phrases.

4. Creating a comprehensive website structure.
5. Setting up web analytics.

This is necessary to properly track website performance indicators such as goals and conversions, session dynamics, user data, and device information.

This approach is suitable for online stores, service websites, forums, and similar projects. It helps websites rank for low-frequency search queries. For example, there is significantly more competition for the query “buy a phone” than for “buy a purple iPhone”.

As a result, it becomes easier to find the right audience, promotion becomes more affordable and effective, and conversion rates increase.

To be continued in the next article.