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In the previous article, we discussed the first five stages of promoting a website in search engines on your own. These included:
- website analysis and the development of a promotion strategy;
- semantic core collection and optimization;
- semantic clustering;
- creating a comprehensive website structure;
- setting up web analytics.
In this article, we will continue exploring this topic.
- Technical website optimization is one of the most important aspects of website promotion.
Technical optimization involves adjusting all technical aspects of a website to improve its interaction with search engine crawlers.
It helps ensure the most complete indexing of website pages. The main elements include:
- Robots.txt file
- Sitemap
- Redirects
- URL structure configuration
- Website error management
2. Internal linking optimization
Internal linking is the process of placing links to other pages within the same website. Creating a well-structured internal linking system improves the indexing of new content and articles. It also contributes to better usability, making the website more convenient for visitors.
3. Improving usability is essential for increasing conversion rates and reducing bounce rates.
4. Content optimization.
Content should be as relevant, informative, comprehensive, and well-structured as possible. It is important to ensure that there are no errors, unnecessary information, or excessive keyword stuffing.
5. External link optimization.
Increasing link authority by acquiring backlinks from third-party websites.
To be continued in the next article.
